Lyle and Scott become headline sponsors, while Join In Live, Rocket Sports Network and Hayters join Sky Sports and Football Manager in the FWA’s family of sponsors.
As the business end of the season approaches, the FWA is pleased to finalise our new family of sponsors.
Joining our existing sponsors Sky Sports and Football Manager come four new partners. Most notably, Lyle and Scott are our new headline sponsor, while Join In Live, Rocket Sports Network and Hayters also join the sponsorship group.

Lyle and Scott took over headline sponsorship earlier this year and will be particularly prominent at the Footballer of the Year dinner. Founded in 1874, the luxury fashion brand has a long heritage in sport and previously sponsored Lewes FC.
There will be a range of exciting initiatives to come for FWA members in the coming year, and you can find out more about them and their superb products here: https://www.lyleandscott.com/

Rocket Sports Network is a leading digital publisher overseeing a network of over 300 brands in the UK and Europe, with a total audience of 250m. Its founder Will Muirhead is currently leading a campaign with the FWA and other digital publishers to get their work recognised and paid for by those AI companies aggregating original content. More here: https://footballwriters.co.uk/editorial/the-fwa-seeks-to-negotiate-with-ai-platforms/

Hayters, formed in 1955 by Reg Hayter, is the UK’s leading independent sports journalism agency and has a long association with the FWA. Over 150 sports reporters have learned their trade at Hayters and the agency has trained six chairmen of the FWA, including incumbent John Cross. HaytersTV, its digital arm, now has around 2.5 million subscribers and generates over 500 million video views per year. https://hayters.com/about/

Join In Live is the latest business from Michael Flynn, a long-term FWA partner, which helps rights holders and broadcasters keep the conversation on their own platforms – turning the phone into a companion, not a distraction, so fans can play along, vote, react and buy, while watching live football (or any live sport). https://joininlive.ai/
